Wednesday, October 17, 2012

All about screen protectors and how to put one on, properly.

How to choose and apply a screen protector, bubble-free

October 17, 2012 | Sharon Vaknin

Find out how to choose the right screen protector, and the key to a bubble-free application.

Through rigorous torture testing, we've learned that not all phones are equipped to stand up against trials of everyday life. OK, so, the Nokia Lumia 900 can take a hammering (literally), but even Gorilla Glass-donning phones are prone to unsavory hairline scratches.

For many people, these scratches are a-OK, but if you plan to sell or trade in your phone in the future, keeping it in tip-top shape is key to getting a good deal.

But screen protectors serve purposes beyond scratch-control -- some act as privacy screens, while other attempt to reduce glare. From buying to applying, follow this guide to getting the most out of your screen protector.

Buying the right screen protector

There are essentially three types of screen protectors, each with their own benefits and quirks. Choosing the right protector is entirely dependent on your needs versus how much you're willing to sacrifice. Let's compare:
Clear. This is the most practical and traditional option. Here, the only purpose of the screen protector is to take the beating of day-to-day life. When shopping, you'll notice that some products include multiple protectors, while others include just one.

If you purchase a pack of two or three protectors, you'll get thin protectors that (when applied properly) are hardly noticeable. They protect your phone against scratches just like other protectors, but will wear over time -- you'll eventually replace your scuffed protector with another one in the pack.

Solo screen protectors are usually a little thicker, and their heavy-duty builds will stand up to scratches for an extended period of time. Some of these products can even be removed and re-applied, should bubbles form.


GreatWhiteGear
Matte. These screen protectors offer the promise of reducing glare while also protecting your device from scratches. Like the clear ones, these protectors also come in packs of one or three, depending on the build.

However, there is one drawback to using an anti-glare protector: distortion. The material used in these matte protectors often produce a rainbow effect and/or a look that can be compared to pixelation. That being said, those who value graphics will have to decide between glare and distortion.

Privacy. Often applied to computers, privacy screen protectors limit the viewing angle of your device, ensuring that only you can view the active screen. These protectors also shield your screen from scratches, but like the matte screens, distortion is apparent.

Privacy screens will make your display appear hazy and video sharing difficult. Forget about gathering friends around your phone for a funny YouTube video -- you'll be the only one laughing.

Applying the screen protector (bubble-free)

There are many methods for applying screen protectors, from the outlandish steam room method to the classic credit-card-and-patience method.

Though many swear by their water or steam-based methods, I recommend against it. Unless the product guide prescribes using such procedures, it's best to keep your new screen protector away from liquids, as minerals in tap water will leave residue between the screen protector and the phone, and the adhesive will deteriorate.

The key to applying a screen protector sans bubbles is patience.

It's also imperative that you apply the protector immediately after purchasing your device,

as even hairline scratches will produce unavoidable bubbles.

The video above shows the step-by-step process, but here's how it's done:

You'll need:
Credit card, club card, gift card, etc.
Microfiber cloth
Screen-cleaning solution (like this homemade one)
Clear tape

Set up your workstation. If you have a clean, non-slip mat, lay it down on your surface to prevent your phone from moving around while you apply the protector.

Finally, clean your hands with soap and water to remove any lotion or dirt.

Using an LCD cleaner and microfiber cloth, clean your screen, removing every last speck of dust. Avoid touching the screen.

Remove the backing from the screen protector, and hold it along the edges.

You may start from the top or bottom of your device, but a good rule of thumb is to start with the end that will require the most precise alignment. (For example, on the iPhone, it would be the home button.) Once you've aligned the protector, adhere it to the screen, following with the credit card to push out any bubbles.

If there are any bubbles apparent, there are two possibilities: your screen is already scratched, or there is a fleck of dust stuck to the protector. If that's the case, use one piece of clear tape to lift the screen protector, and another to remove the dust from the adhesive side. Then, reapply the protector using the method in step 3.


Sharon Vaknin

iPhone 5 already passing other Os's despite short time on market.

iPhone dominates smartphone Web traffic with 46% share, report says

By Mikey Campbell

Apple's iPhone lineup accounts for nearly half of all internet traffic generated by smartphones in the U.S. and Canada, beating out the market share of next-closest competitor Samsung by over 30 percent, according to research provided by ad network Chitika.

Source: Chitika

In an update to its report last week, Chitika Insights found that Apple's iPhone accounted for 46 percent of North American smartphone based internet traffic, with the new iPhone 5's 3 percent share representing more than that of BlackBerry and Windows Phone combined.

On Friday, the ad network's research arm released data pitting Web traffic generated by the iPhone 5 against that of Samsung's Galaxy S III, finding that Apple's newest handset passed the Korean company's flagship device after being available for only three weeks.

Wednesday's update digs deeper into Chitika's ad impression data to put the iPhone and Galaxy S III numbers in context, breaking down Web use by device manufacturer.

As mentioned, iPhone 5 accounts for 3 percent of all smartphone Web traffic, compared to the 2 percent seen from the Galaxy S III. Apple's other iPhone models, like last year's iPhone 4S and legacy handsets, took 43 percent of traffic, followed by "other smartphone" makers including RIM and Nokia. Samsung claimed second place with a 15 percent share, excluding the Galaxy S III.

Going further, Chitika's Internet Access Platform Tracker shows that iOS accounts for 48.67 percent of all mobile traffic in the U.S. and Canada, while Android trails with a 48.27 percent share despite owning 52.2 percent of the smartphone market.

Spartan or micro? Which would you prefer

Me thinks it depends on where you live. Big city center equals micro for a new home investor. Is it practical?

Tiny homes pose a dilemma: How can you make a pocket-size space comfortable and stylish?

The issue has special relevance in San Francisco right now, as the Board of Supervisors gears up for a November 2012 vote on a proposal to allow the construction of microunits as small as 220 square feet.

Small-space living can be an economical choice, but it’s also a lifestyle choice, says Felice Cohen, who has lived in a 90-square-foot apartment in Manhattan for almost five years. “If you adjust your thinking on what is ‘enough,’ you’ll find that you’ll enjoy having the city as your backyard,” she says.

Here, professionals share strategies on how you can live a full life in the tiniest of spaces.
More: How Downsizing Can Make You Happier at Home

Look for Opportunities to Customize
JPDA Creative Director Darrick Borowski applauds density and supports living on a smaller footprint. “I don’t think the microunits necessarily have to equate to a reduction of living standards,” he says. “It can certainly lead to that, but it doesn’t have to.

Although the skeptic in me is concerned how these units will benefit landowners and people with money, another part of me looks at this as an opportunity to create small homes that are bespoke and reflect the way people are living in cities like San Francisco.”
Borowski points to Michael Pozner’s studio, here, as a great example of a space with hardworking multiuse and disappearing furnishings. “His desk space determined so much of the design around it and really reflected the client’s needs,” he says. “He worked there, had meetings there, but its professional function could also disappear, and the space could turn into an entertainment center, a bar for food and drinks.”

These graphics illustrate how Borowski might custom design a 220-square-foot microunit for a client. “We distill our clients’ basic functions — the eat, sleep, cook, entertaining graph — into a clear priority set and turn the priorities into space requirements — the second/middle graph,” he says. “The third graph investigates the overlaps and inevitably informs the design.”

Borowski thinks that what’s not shown on the plan is equally important: public or communal space.
“The microunits should include a public or communal space allotment,” he says. “For example, they could be in buildings with an interior courtyard or a garden. [The city of San Francisco] can make this work and enable people to really wrap their heads around living in 220 square feet by building units within a three- to five-minute walk to a park.”

Felice Cohen, who has since moved from her 90-square-foot unit (this photo) into a 500-square-foot apartment just two blocks away from her old home, thinks that microunits and tiny homes in general enable people like herself to achieve their goals.

“Microunit living can actually contribute to a better quality of life if your quality of life isn’t rooted in what’s inside your apartment, and if you know that you won’t be in the space forever. The city was and still is my backyard: I go to shows and meet friends at restaurants instead of staying at home watching TV on the couch,” she says.

Cohen is quick to point out that there isn’t anything wrong with staying home and watching TV, but that microunit living forced her to “find a reason to get up and go,” she says.

Is it about style, or do some people value true versatility?

The day had finally arrived: My two-year cell phone contract was up, and I could finally ditch my BlackBerry. It also happened to coincide with the release of the Samsung Galaxy S II, the first Android that reviewers said could compete with the iPhone. I gleefully took the plunge. Like those ashamed BlackBerry users profiled in yesterday's New York Times, I was sick of the "mockery and derision" directed at the last remaining holdouts, and was excited for all the possibilities of my new Android.

Two months later, I switched back to my BlackBerry.

The primary reason I went back is the physical keyboard. I always had trouble using a touchpad to type when I would borrow friends' iPhones or Androids, but foolishly believed their assurances that "It get's easier" and "You'll get used to it in a few days." It didn't.

On my BlackBerry, I could easily write entire articles (which I often had to do on the road as a Middle East correspondent). On my Samsung, I struggled to write a standard email. I found myself waiting until I got back home to my laptop to type anything that was more than a sentence or two. Downloading a SWYPE keyboard (which is weirdly lacking on iPhones) improved things significantly, but I still had to pause in between each word, which made typing on a touchpad remain an awkward and frustrating experience.

The other dealbreaker for me is the horrible battery life. On my BlackBerry, I could go two days without recharging. On my Samsung, I was lucky to get to dinner without a recharge -- and on busy days, I often needed to recharge twice. (I hear similar complaints from honest iPhone users.) And I was not a heavy user, most days averaging a few short phone calls and a few emails. I resorted to carrying both a charger and a spare battery around with me. This is not acceptable for a smartphone in 2012. I don't care how fancy a phone is -- if it can't make it through the day without a recharge, it's not worth it.

A related complaint is that, while Android does have a setting for "push email" -- meaning that emails get delivered to my phone in real time, rather than checking for new emails every few minutes -- it is a huge battery drain. One of the main reasons I have a smartphone is so that I can get emails immediately. I shouldn't have to choose between push email and battery life.

One of the vaunted advantages of Androids is that the open-source software allows develops to correct flaws or weak programming in the system. For example, I hated that my Android played a loud jingle whenever it booted up -- so thankfully I found an app that disabled the sound for that.

But there is not an app for everything. I could not find an app to turn off the sound when I shut down, or get rid of the boot up animation altogether. Yes, you can always "root" your phone (an operation that seems to crack open the entire operating system to hacking), which seems to vastly increase the number of ways you can tweak your phone. But it is pretty complicated to do for an average user like me, and also invalidates the phone's warranty.

There are other minor annoyances that, independently, would be tolerable, but do add up to considerable limitations. For example, the alarm clock does not work if the phone is off. I turn my phone off at night, so that made the alarm clock useless. (In the interim before I switched back to my BlackBerry, I actually used my BlackBerry as alarm clock for this reason.) And no, I couldn't find an app for that.

I also found the lack of external LED light to be surprisingly inconvenient. I had to turn on my screen every time I wanted to see if I had an email -- as opposed to the BlackBerry, that has a red blinking light I could see from the top of my pocket. I did find an app that simulated this feature by making colored squares appear on the screen whenever I had an email or a text message. But that was far less useful than the BlackBerry light -- and, yet again, became such a battery drain that I had to disable it.

Another key feature of the BlackBerry for me is the international data plan, which I have yet to find for any other smart phone. T-Mobile offers a $20/month add-on for unlimited emails overseas, only for BlackBerries, which is a lifesaver for someone who travels as much as I do. With my Android, I was stuck paying criminally expensive roaming charges for even minimal international email usage. For a while, I would use my Android at home and move my SIM card to my BlackBerry for when I traveled; after one such trip, I was too busy to switch back to my Android -- and after a few days, realized that I didn't even want to.

The saving grace of the Android is supposed to be the apps. That was what compelled me to stick with my Android for as long as I did. But when I looked through all my Android apps, I realized that almost all the ones I used with any frequency (such as Pandora, Our Groceries, Zipcar, Google Maps, and Twitter) all had BlackBerry versions -- and for some, the BlackBerry version were even better (such as the NextBus app).

To be sure, some BlackBerry apps are pretty weak (like Evernote, which doesn't allow you to edit notes, only view them). And some of my most used apps don't exist for BlackBerry (like Pocket, Instagram, or a Car2Go locator). But the majority of those apps I downloaded on my Android I have barely used more than once or twice.

With all that said, the decline of BlackBerry will become a self-fulfilling prophesy. As more users flock to iPhones and Androids, fewer new apps will become available on the BlackBerry. Eventually, the gap in availability will become a significant drawback for the BlackBerry. When that time comes, I will reluctantly dust off the Galaxy S II sitting on my shelf (not to mention the extra batteries and travel charger). But until then, I will remain a proudly uncool BlackBerry user.

FB reaches for new heights. More apps or more ads?

Two months into testing a program for promoting sponsored applications in Facebook’s iOS and Android applications, the social network has opened the service to all developers.

Now officially titled “mobile app install ads,” the units allow application makers to buy prominent exposure for their apps in the mobile News Feed.



The ads appear in the stream with a subtle “sponsored” label (as pictured right), and allow Facebook members to click through to Apple’s App Store or the Google Play marketplace to purchase or download a promoted app.

“With these new ads, mobile apps and games of all sizes across any category can reach the right audience, at scale,” Facebook engineer Vijaye Raji wrote in a blog post Wednesday. “TinyCo saw 50% higher CTRs and significantly higher conversion rates compared to their current mobile channels, as well as a significant increase in player engagement.”

Raji said other beta partners such as Kabam, Fab, Big Fish, and Nanigans also experienced higher engagement rates and better reach to more relevant users.

Now that the units are openly available, they will either allow the social network to address its mobile monetization issues or alienate members who’ve not yet noticed a stream of ads cluttering their mobile News Feeds. The task at hand is especially important now that nearly 20 percent of Facebook’s mobile users skip the website altogether. Facebook has 600 million monthly active mobile users.

Facebook today also promised developers substantial improvements to the ad units in the coming months. The ability for end users to install apps without leaving Facebook’s app, the option to customize the ad based on audience type, and the choice to show ads to people who have not installed an app were all cited as examples.

Housing in the US rebounds.

By Jeffry Bartash, MarketWatch

WASHINGTON (MarketWatch)

U.S. home builders broke new ground in September at the fastest pace in more than four years and permits also rose sharply in the strongest sign yet that recovery in the construction trade is becoming firmly entrenched.

Construction on new homes accelerated by 15% to an annual rate of 872,000 last month from a revised 758,000 in August, the Commerce Department said. The increase easily surpassed the 770,000 estimate of economists surveyed by MarketWatch.

ECONOMY AND POLITICS

Obama regains footing
Barack Obama and Mitt Romney hold a spirited debate in their second matchup, with the president giving a more feisty showing than in their first duel.
• Home building surges
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• Political Watch blog
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• Global economic calendar
• Columns: Nutting | Delamaide
• Follow @MKTWEconomics
Work on new single-family homes, which account for about three-quarters of the housing market, rose 11% last month.

Construction on multi-dwelling units such as condos and townhouses climbed an even faster 25%, but that’s a category that can swing sharply from month to month and is thus less an indicator of overall housing demand.

The number of permits requested, however, underscores the likelihood that the housing market’s recovery is finally for real after a nearly six-year slump.

Building permits also shot up to a four-year high, rising 11.6% to an annual rate of 894,000. August’s permits were revised down slightly, to 801,000.

Permits for single-family homes rose 6.7% to an annualized 545,000 rate last month, while multi-dwelling permits increased 20.3% to 349,000.

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Housing party is just getting started
PNC Financial Services Group chief economist Stuart Hoffman takes a look at the housing starts and permits gains with Alisa Parenti in MarketWatch News Break.

In September, housing starts rose in all regions except the Northeast, with construction strongest in West and South. Both regions saw about a 20% jump in new construction.

Before this year the nation’s construction industry had been stuck in its worst slump in the modern era, following the collapse of a housing bubble in 2006.

Super-low interest rates, a modestly improved economy and a receding foreclosure crisis have all contributed to the upward shift in the demand for new homes.

Yet even though the pace of construction is nearly 35% higher compared to a year ago, construction activity overall remains considerably shrunken from its pre-bubble heyday. Before the bust, housing starts surpassed 2 million a year; they would probably top 1.5 million annually if the economy were fully recovered.

Going forward, home sales and construction could still be partly depressed by a slow growing U.S. economy and a high unemployment rate that limits the number of prospective buyers. The jobless rate is 7.8%.

“How far can the rebound go with unemployment where it is?” asked Steve Blitz, chief economist of ITG Investment Research. “From our perspective, not much farther.”

Apple makes a move, removing Java applet from OSX.


Further pushing toward the idea of a plugin-free internet,

Apple has issued an update to Java for OS X that removes the Java applet plugin. Attempting to use a Java applet through any OS X web browser will now prompt users to download the latest version directly from Java maker Oracle.

This is not the first time Apple has stopped shipping a specific browser plugin with their computers. With OS X Lion, users discovered that their Macs no longer came with Adobe’s oft-derided Flash Player plugin due to its instability and security issues. Apple has long held browser plugins in contempt, especially following the success of iOS, which hasn’t supported browser plugins at all in the past six years.

Just about every Mac Trojan/vulnerability over recent months and years has been related to outdated Java code. This move should close off those attack vectors.