FLINT, MI -- Facebook is being sued by a Michigan company that claims the social networking giant ripped off one of its ideas.
Farmington Hills-based company CVG-SAB is suing Facebook in Flint federal court over its new "Want" button.
Users who click Facebook's want button are taken to non-Facebook sites where they can purchase merchandise.
CVG-SAB claims the feature closely resembles a service it already markets through its website, wantbutton.com, and that it is already causing confusion in the digital marketplace.
CVG-SAB claims it began marketing its own want button in September 2010 to allow consumers to keep a universal list of desired products and services, according to the lawsuit.
Tommy Bahama, Burlington Coat Factory and various other high-profile companies are current customers of CVG-SAB, which claims more than 160 million want-button views.
The lawsuit claims CVG-SAB has received multiple inquires into whether the new Facebook platform has any relationship with its own want button since the trial launch of Facebook's new platform earlier this month.