Monday, October 15, 2012

The value of hype. Or not.

LG's Nexus 4 might just be the worst-kept secret in the technology world.

Jason Parks, a Texas-based software engineer who works for Google, published photos on his Google+ page over the weekend of his son sleeping. Although that might seem innocuous enough, after users clicked the "Photo details" link to the side of the images, EXIF data contained in that pane revealed it was taken with the Nexus 4.

An LG Electronics employee also posted images to Google+ that contained mention of a Nexus 4 camera. However, unlike Parks' images, the LG photos have been removed from the social network.

LG's Nexus 4 has been springing leaks all over the place lately. Last week alone, the device popped up in the U.K. retailer Carphone Warehouse's inventory, in photos published in Belarus, and in a French newspaper. The only thing left for LG to do is finally launch it.

When that launch might actually happen, though, remains to be seen. The latest reports suggest that LG will finally unveil the handset on October 29. When it does, the Nexus 4 is expected to look similar to the LG Optimus G and come with a quad-core Snapdragon processor, as well as 2GB of onboard RAM and an 8-megapixel camera.

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