Friday, July 27, 2012

Contemplation, will Ford commit?

It would be great if Ford brought out a supercar to compete with the new Porsche hybrid sports car.

Thread of the Day: Should Ford Revive the GT Supercar Again?

Toyota still tops, beats GM and VW

Chrome how to

How to automatically delete Chrome browsing data

July 27, 2012 | Nicole Cozma

Make Chrome run more efficiently and give yourself some peace of mind at the same time with this convenient extension.

Google Chrome is one of the most popular Web browsers, but sometimes a missing feature can be rather shocking. Automatically deleting things like your browsing and download history, cache, cookies, and even saved form data is missing from Chrome! You could do it manually every time you browse the Web, remember, or get paranoid, but you shouldn't have to.

That's why Click&Clean, a Chrome extension, exists. Not only does it offer more features than the standard check boxes built into Chrome, it also performs actions automatically. That's right, no remembering, lots of being lazy... I mean, doing other things.

First you'll want to install a copy of the Click&Clean extension into Chrome. Once you've done that, it's time to do some configuring so it can automagically work later.


Screenshot by Nicole Cozma/CNET
Click on the new icon in your Chrome toolbar with the C on it. If a new tab doesn't open, and you see a menu instead, click the Options icon.

This extension is great for those who use Chrome at work and want to ensure that none of their browsing habits, cookies, or other information stick around after punching out.

Twitter post

A somewhat radical viewpoint, however with some key opinions of the benefits of Twitter and social media.

The New Twitter Ostriches
By: Oscar Del Santo on July 27th, 2012 at 1:30 pm


Twitter has become the preferred channel to test the mood of the person in the street, and specifically those in the all-important digital community including millennials and other key elements of the population.

And every institution, brand or person who systematically fails to listen, respond, engage or interact with not just her clients but the online community as a whole risks unleashing its wrath and suffering a quick and painful erosion of their prestige and credibility, let alone losing a valuable opportunity to improve their image, find support, apologize (why does it continue to be ‘mission impossible’ for some of our household brands?) or mount a vigorous defense when the situation calls for it.

It is therefore nothing less than shocking to witness the proliferation in Twitter of a new (mutant) species amongst our best-known commercial and personal brands that disregards criticism and feedback as a rule even when – as it is currently happening in Spain with the backlash against the Olympic Committee and its chairman after the fiasco of the official kit to be worn by Spanish athletes at the London Olympics – they are being denigrated and vilified in the social and traditional media alike.

If the microbloggy blue bird was created to chirp and tweet happily away, some of our institutional and business representatives together with a number of notorious yet ill-advised personal brands have degenerated into ostriches that bury their heads in the sand at the sign of trouble imitating the largest of our flightless birds.

The list of ostriches is surprising in its breadth and scope, and includes all those who mechanically publish messages as automaton loudspeakers and in the best of cases sporadically retweet some mention.

Before our most cynical readers jump to conclusions, I hasten to add that this communication policy has nothing to do with size or numbers of followers – though needless to say the latter makes it almost impossible for big Twitter accounts to engage with every single comment.

The fact that there is in many cases not even a standardized answer, or that no effort is made to implement technological solutions –

ITweetLive comes to mind – that would allow them to do so is a telling sign.

The fact is: bidirectional communication continues to remain an uncharted territory for many despite all the hype about ‘engagement’.
Perhaps the most pernicious unintended side-effect our new ostriches face is the so-called ‘boomerang effect’ that their short-sighted attitude provokes, especially in crisis scenarios where they find themselves in the eye of the hurricane at the epicenter of the Twittersphere wrath.

As America’s most prominent crisis management expert Eric Dezenhall has pointed out: “When one has done wrong, repentance is required. When one has been wronged, a vigorous defence must be mounted.”

The Twittersphere is often spontaneously mobilized when it perceives a glaring mistake by a brand.

Author:
Oscar Del Santo is a lecturer, consultant, key speaker, blogger and populariser of online reputation and inbound marketing in Spain.

What's going on at Twitter?

Big changes with the service, and who is supported. Are they ready for the big times or have they already damaged themselves? Oh, for the need to make money.

Twitter is looking into making TV shows. That direction would have been unimaginable four years ago. But the Flock has made its nest. Twitter is a media goose that wants to lay a golden egg. And entrepreneur Dalton Caldwell doesn’t believe the company can squeeze it out.

Caldwell is building App.net, which he calls a “real-time social feed without the ads.” He wants a Twitter-like service that acts as infrastructure, the “dial tone for the real-time Web,” not an advertising vehicle with a captive, chattering audience.

ReadWriteWeb caught up with Caldwell in his office on Wednesday, just after Zynga, maker of those addictive games on Facebook and elsewhere, announced its miserable quarterly earnings. “I’ve seen this movie before,” Caldwell said of the ad-based social network landscape. Twitter and Facebook have grown large enough that they're able to make money from socially targeted advertising, but neither has found the formula that will generate enough cash to build a lasting business. “At the end of the day, a crap ad impression is a crap ad impression,” he says.

Caldwell tried the brute-force ad approach himself at imeem and picplz. It didn’t work. He couldn’t mine enough money from these kinds of social media. Facebook and Twitter have ascended on the promise that they can. Caldwell doesn’t buy it.

Twitter’s Chilling Effects

Twitter hasn't made its strategy entirely clear, but recent actions and statements strongly suggest that the company intends to close off its tinkerer's paradise, open for all to invent diverse experiences out of the service's core capabilities, and funnel users into the official Twitter apps. These apps are optimized for the newest features, which deliver rich media experiences designed to hold users' attention while Twitter shows them ads.

The warning signs are everywhere. Twitter has been beating the drum about cutting off the third-party apps responsible for roughly a quarter of its content. It’s doing so in the name of consistency - ostensibly to standardize the Twitter experience.

“You need to be able to see expanded Tweets,” Twitter Product Manager Michael Sippey wrote in June, referring to a rich-media feature that only Twitter's official apps currently display.

And Twitter's axe has begun to fall on third-party developers. In May, Kara Swisher at AllThingsD reported that Flipboard CEO Mike McCue might leave Twitter’s board. Swisher’s sources explained that McCue has begun to feel “that the companies are on a product collision course.” Since Twitter’s latest moves are all about corralling users within Twitter’s walls, the conflict with Flipboard, which repackages material from a user's Twitter stream for personalized browsing, seems obvious.

In June, on the same day Twitter delivered its latest warning about closing off its ecosystem, LinkedIn announced in a mournful blog post that Twitter had cut off the ability for LinkedIn users to automatically publish their tweets as LinkedIn updates.

On Thursday, Instagram released an update in which the "find friends from Twitter" feature is broken. Instagram shows a warning message: “Twitter no longer allows its users to access this information in Instagram via the Twitter API.” Other, smaller services still have this access, but Instagram users are screwed.


Caldwell sees in these events the classic symptoms of an online media company failing to fly. “Media companies are starving,” Caldwell says, “and that’s why they do crazy things.”

Hot Dogs & Caviar

On his blog at daltoncaldwell.com - a must-follow if you’re interested in these issues - Caldwell framed the problem with an appropriately gross metaphor: hot dogs and caviar.

Here's the story that Twitter - and Facebook, too, for that matter - is selling: The social messaging company will create some powerful new “social ad unit” that will turn the “hot dog” ad impressions currently annoying people who are just trying to talk to each other into “caviar” that tastes delicious and is worth lots of money.

That sounds unlikely to Caldwell. But Zynga and Facebook have already committed themselves to this direction. Twitter is another matter, because it doesn’t need to go this way.

At the beginning, “Twitter was the most open, radical, insane thing ever,” Caldwell says. “It was almost like an art project.” It just put this simple service out there, and its users and developers defined the features that built it into a massive service.

But “the ad guys won,” as Caldwell wrote before launching his App.net adventure. Now Twitter wants consistency and control. It wants to be a media company that others “built into,” not “build off” of.

“It makes me angry when I see businesses that are built on controlling bits,” Caldwell says. “Twitter is either going to destroy themselves and sell to Google or turn hot dogs into caviar.”

Caldwell doesn’t want to lose Twitter the service, even if he loses Twitter the company. So he proposes App.net as a business first and foremost, a model that will sustain a Twitter-like service and serve the interests of users and developers - that is, if it can meet its $500,000 crowdfunding goal.

What Is App.net?

App.net will be a paid service. Its members will pay an annual fee to be regular users. That means App.net has to keep them happy. It won’t advertise to them. It will let them own and control all of their data, so their privacy won’t be compromised. And they can leave at any time.

Developers who want to build apps for the network also pay for access. That means App.net has to keep them happy, too. It plans to do so by allowing them to build apps, extensions and businesses of their own on top of App.net’s managed, centralized service. They can even host their own, decentralized versions and just hook in at the end.

The service doesn’t exist yet. If you go to join.app.net, you’ll get the pitch, and you can back the project Kickstarter-style. The member tier costs $50, which covers the first year of service, and you can reserve your user name when you back the project. For $100, you get access to the developer tools, so you can hack on the service. The funding goal is $500,000, and it ends at 11:59 p.m. Pacific on Monday, August 13. At press time, it’s still shy of $100,000.

If App.net doesn’t meet its crowdfunding goal, well, it was worth a try. The backers keep their money. But Caldwell is already talking to well known developers, both of client apps for users and for back-end feed technologies. He says they’re intrigued. If the campaign succeeds, the community will be pretty strong from the get-go.

Caldwell chose the $500,000 goal for its symbolic value, but it represents an important threshold of interest. 10,000 committed users would be enough to incubate the service by experimenting with features and social conventions, just like Twitter did at the beginning.

Reinventing the Stream

Twitter already demonstrated the underlying, world-changing idea: a real-time service for short, public messages where every user can contribute a feed to which anyone can subscribe. That’s vital. Twitter has thrived because people found the service useful, even necessary.

But eventually, Twitter the company had to figure out what business to be in. It decided on ad sales, squeezing money out of the attention paid by its users, which requires clamping down on the Twitter experience. Caldwell is far from alone in feeling disappointed by that decision.

There have been other attempts to build a Twitter-like service that works the way it “should.” Identi.ca is still up and running, but it's hardly a developer's playground. Without business reasons to build better experiences for the service, it will never grow up. Others don’t believe a centralized service can ever be a lasting solution. Dave Winer has offered a neat list of suggestions for how a decentralized messaging service can be achieved, though it has some technical drawbacks.

One obvious problem with a paid, centralized service like App.net is reach. Twitter is great precisely because anyone can be on it. A decentralized service built into the Web itself would expand the reach by allowing people to access it with any app they chose. As a paid service, App.net will be limited, and that kills off much of Twitter’s appeal.

But that’s what the developer ecosystem is for. If App.net can build a good home for developers, it can build the federation needed to reach the outside world. Caldwell's model is GitHub. It's based on a decentralized protocol that anyone can take advantage of, but there's a premium, centralized, managed service that people use for the convenience and peace of mind.

The questions here are less about capabilities and more about motivations. All kinds of technologies can be used to build a new Twitter. But where is the organization that will actually do it?

By starting with a business plan, App.net has put the incentives in place. The product, if it gets funded, may not satisfy everyone. But that’s better than a perfect idea that never gets made.

Money vs happiness? Who wins and where


How Much Money Do You Really Need To Be Happy?


So many of us work long, hard hours to provide for our families and children-often long hours away from home, maybe taking on extra jobs at times or hoping to get a raise in an effort to make our lives richer financially–working harder at the expense of sleeping and taking good care of ourselves in order to have extra money. It seems so many of us just aren’t content with what we have now.

But is there a point at which striving to earn or acquire extra money can be counterproductive? Or, in other words, when having extra money just doesn’t make us “happy” anymore?

In a recent column in the the Sunday Review of the New York Times, Elizabeth Dunn and Michael Norton attempt to answer this question and by doing so create a perfect opportunity for us to reflect about the limitations of how the desire to accumulate money can ultimately affect our happiness.

There certainly is a relationship between your salary and happiness; people who earn a good living are often happier than people who live in poverty. Having extra money can certainly enhance our lives by providing extra food, objects and creature comforts in our homes.

But the irony is that earning additional income will actually not lead to extra happiness, once you have already attained a “comfortable standard” where you have what you need to function and be content. The “comfortable standard” can be quite variable based on the city, state or country you live in. Here in the US, according to Dunn and Norton, the standard falls around $75,000.

Researchers at Princeton examined Gallup poll data from nearly 500,000 US households and found that higher family incomes were related to better moods on a day to day basis. However, the positive effects of money had no effect on people’s happiness and moods after a level of $ 75,000.00 was attained.

The issue then arises why we work so hard after we have reached an income level that is able to make us happy. Beyond a strong work ethic engrained by family values, or the desire to excel and compete with others, it appears that our ideas about money and happiness have gone awry. Dunn and Norton explain that based on their research with a national sample of Americans, the thought that life would be happier with double their salary (from 25K to 55K) did not translate into any measurable happiness. (Twice the money did not lead to twice the happiness). But according to Dunn and Norton’s data, people who earned 55K were only 9 percent more content than those making $25,000.00. 9 percent happier may be difficult to quantify, and better than 0 percent, but not the 100 percent you may be expecting from the extra income.

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However the true take-away from all of these mental exercises with money and happiness is that what we do with our money is more important than the money we earn. The thought that making more money can allow us to have bigger houses and fancier cars to nicer digital televisions-more for ourselves- is ultimately ineffective at turning money into happiness.

Research has demonstrated that if you are going to spend money on yourself, you may want to switch from buying material objects (TVs or cars) to buying experiences (trips and special events). Based on additional research by Dunn and Norton, while buying more “experiences”, you will be better off by just buying less in general and instead buy for others.

As an extension of this concept, Dunn and Norton refer to the concept of “underindulgence”- indulging a little less than you typically do- may lead you to a place where you achieve more happiness for your money. The concept is that by denying yourself the excess that you may ultimately desire may allow you to savor and appreciate the finer things in life. Dunn gives the example of indulging in chocolate sparingly -instead of in excess- may actually make you appreciate the taste and texture much more.

An extension of the underindulgence concept also relates to the ban on oversized regular soda that New York City recently proposed. In many areas of the country, the childhood obesity crisis has led to a ban on regular soda in a number of schools and campuses. According to research, restricting access to sugary sodas only at particular times of the day may actually have the ability to improve taste, while having a beneficial effect on limiting consumption. In fact, research from Arizona State University has shown that individuals enjoy the taste of soda much more when they can’t have it immediately.

Food experts have previously recognized that the first sip or the first bite is often more enjoyable than the 30th bite or sip.
A more extreme but scientifically proven means of increasing the happiness you derive from your money is a bit more radical-not spending it on yourself. It turns out that people who spend money on others rather than themselves are actually happier in the long run. They derive a greater feeling of reward and satisfaction and this helps to enrich their inner feelings of sharing and contentment.

So instead of buying that extra watch or TV the next time you have some new found money, consider the alternative: indulging less and offering others the opportunity to share in your wealth.

Spy vs Spy on iOS


One of my all time favorite classic games – and a game that frustrated me to no end – is now available for your iOS devices. Calgary’s Robots & Pencils have brought the classic Spy vs. Spy to your touch screen.

The game of course is based off the cartoon in the Mad Magazine comic. I remember playing this for hours on the Apple II. What’s great about this iOS version is you can play the retro game in all its pixelated glory.



It’s also been updated to be enjoyed on your Retina display device as well.

The premise is simple. Find all the hidden items before the opposing spy and get to your plane — oh, and make sure to plant some booby traps along the way just to frustrate your opponent.

Here’s my video review, and please don’t laugh. I’m still as bad as I was all those years ago.



Robots & Pencils has done a great job porting over Spy vs. Spy and updating it for your iOS devices. You have the eight original embassies to make your way through with the addition of 16 more. And for your added enjoyment, it offers online and local multiplayer support. So you’re sure to get a lot of replay value.

If you were a fan of the original, you’ll love this version.