Google Algorithm change. What it could mean to search.

Matt Cutts Just Announced A Google Algorithm Change
By Chris Crum
9 hours ago · 1

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Google’s Matt Cutts just announced a new Google algorithm change via Twitter. He says it will reduce low-quality “exact-match” domains in search results.

It sounds like an extension of the last change he tweeted about, which was aimed at improving domain diversity. Here’s the new tweet:


Matt Cutts
@mattcutts
Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
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13 minutes ago via web · powered by @socialditto
Update: Cutts tweeted a follow-up:


Matt Cutts
@mattcutts
New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.
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7 minutes ago via web · powered by @socialditto
Probably good of him to clear that up right away.

Google is about due to publish its big list of algorithm changes for the months of August and September. When that happens, it will be interesting to see how many entries are related to domains. It seems like there are typically visible themes in the lists. For example, in the June list, there were a lot of changes related to improving how Google deals with natural language.

Have you seen any effects from this update? Let us know.

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About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.
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