A few thoughts
To put it bluntly, the best marketing always comes from the CEO. If he talks like he's running for office, then it reflects that. Come on RIM, and Mr. Heins, say something of relevance. All the corporate back talk is what bores people, puts them off, motivated them to look elsewhere. IT sounds like your making excuses.
I can understand if you wish to be a little secretive of your newest baby, Bb10, but believe me, the secrets are out already, thanks to devs.
But its the wording. Putting power into peoples lives? RIM, you have to work out your marketing campaign before the fact, not after, so Thorsten doesn't look the fool.
Wow, and I love using my blackberry, but the incredibly lame hardware (slow) and the low res camera, the poor media experience was enough to make me look to Apple. Shame because the writing experience is as good as using a PC.
Whatever you do, make sure the new machine has
A) kickass hardware,
B) great sound quality, media, etc
C) more RAM (bb hourglass) shudder!
D) A really, really good camera
E) A REAL marketing campaign that won't fall to its knees because you didn't include email support to normal people.
F) LOOKS, not ugly please, I am style conscious. The S3 is an example of, "umm, nice but in a toyota corolla sort of way (a long way from Apple).
Remember, boredom = a wealth of opportunity
Mix it all together and hurry up!
No comments:
Post a Comment