Facebook Introduces Global Pages, Adding Toes to Brands' Global Footprint
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Facebook just announced “Global Pages”, which resolves three, seemingly mutually exclusive problems international brands have faced using the social network.
The first is local relevance. Brands with a global footprint needed to appeal to a lowest common denominator for their marketing campaigns, generalizing their content for a world audience, losing local relevance and missing local or regional opportunities as a result. The second is brand consistency. To get around the first issue, many brands created localized or region and language-specific pages. This is harder to manage and metric and runs the risk of diluting a brand’s image across markets. The third is split communities. Brands with multiple pages had split communities, defeating the purpose of being a global brand with a global reach.
With “Global Pages”, these issues are resolved by merging local pages with localized material into a single global page, with a single URL that behaves differently in different markets. The single URL can be used globally, streamlining campaigns; users will be automatically directed to the best (most relevant) version of the Page for them. The pages will still have local metrics in addition to global stats, allowing you to monitor the performance of individual markets while maintaining a consistent brand identity.
According to Facebook: “Facebook users will be directed to the best version of a Page based on the country those users are in, enabling them to see localized cover photos, profile photos, Page apps, milestones, “about” information, and news feed stories from Pages – all the while remaining a part of the global brand community.” This results in the best of both worlds, resolving and reconciling all three issues at once.
They continue, “This structure works for brands that historically have managed one single Page with geo-targeted page posts, as well as for brands that have managed multiple, country-specific Pages.”
Thursday, October 18, 2012
Third quarter results for Nokia. RIM take note.
This is what happens when you make a good phone, but its too bulky and heavy. Has to be mobile! Better luck to the former number one manufacturer.
The former world number one mobile maker Nokia has announced its Q3 financial results today, reporting yet another quarterly loss — posting an operating loss of €576 million ($754 million). Net sales for the quarter were €7.239 billion ($9.49 billion).
Nokia said sales of its Lumia line of Windows Phone 7-based smartphones decreased quarter-on-quarter to 2.9 million units (down from four million in the previous quarter) — attributing this decline to the looming launch of Windows Phone 8-based devices, due next month.
Total smartphone sales were 6.3 million (down from 10.2 million in the previous quarter). While sales of mobile phones totalled 76.6 million during the quarter, of which 6.5 million were its Asha full touch phones.
The company also noted shrinking cash reserves. Nokia’s net cash fell to €3.6 billion ($4.7 billion) by the end of the quarter, down from €4.2 billion in June.
Commenting on the results, Nokia CEO Stephen Elop said in a statement:
As we expected, Q3 was a difficult quarter in our Devices & Services business; however, we are pleased that we shifted Nokia Group to operating profitability on a non-IFRS basis.
In Q3, we continued to manage through a tough transitional quarter for our smart devices business as we shared the exciting innovation ahead with our new line of Lumia products.
In our mobile phones business, the positive consumer response to our new Asha full touch smartphones translated into strong sales. And in Q3, our mobile phones business delivered a solid quarter with sequential sales growth and improved contribution margin.
In Location & Commerce, we made progress establishing our platform offering with customers like Amazon. This is in line with our plan to expand our location offering to more customers.
And, Nokia Siemens Networks had a remarkable quarter in which we achieved record profitability on a non-IFRS basis and the Nokia Siemens Networks cash balance increased for the fourth quarter in a row.
While we continue to focus on transitioning Nokia, we are determined to carefully manage our financial resources, improve our competitiveness, return our Devices & Services business to positive operating cash flow as quickly as possible, and ultimately provide more value to our shareholders.
Nokia said it expects the fourth quarter to be “challenging”, despite being able to start selling WP8-based Lumias in Q4 — “with a lower-than-normal benefit from seasonality in volumes, primarily due to product transitions and our ramp up plan for our new devices”.
It said it expects its non-IFRS Devices & Services operating margin in Q4 to be approximately negative 6 percent, plus or minus four percentage points.
Commenting on the results, IHS Screen Digest analyst Ian Fogg noted that the WP8 launch timetable will continue to cause Nokia pain in Q4.
“Given the November Windows Phone 8 availability, Nokia’s smartphone results will not see much uplift in 2012. Q4 results will be v tough,” he tweeted.
Fogg also noted how the results highlight Nokia’s failure to drive Windows Phone into the North American market — with just 300,000 handsets shipped in Q3.
While Nokia’s -64 percent year-on-year decline in China — attributed by Nokia to its move away from Symbian — is also equally down to “lack of take up of Windows Phone Lumia devices”, said Fogg.
The former world number one mobile maker Nokia has announced its Q3 financial results today, reporting yet another quarterly loss — posting an operating loss of €576 million ($754 million). Net sales for the quarter were €7.239 billion ($9.49 billion).
Nokia said sales of its Lumia line of Windows Phone 7-based smartphones decreased quarter-on-quarter to 2.9 million units (down from four million in the previous quarter) — attributing this decline to the looming launch of Windows Phone 8-based devices, due next month.
Total smartphone sales were 6.3 million (down from 10.2 million in the previous quarter). While sales of mobile phones totalled 76.6 million during the quarter, of which 6.5 million were its Asha full touch phones.
The company also noted shrinking cash reserves. Nokia’s net cash fell to €3.6 billion ($4.7 billion) by the end of the quarter, down from €4.2 billion in June.
Commenting on the results, Nokia CEO Stephen Elop said in a statement:
As we expected, Q3 was a difficult quarter in our Devices & Services business; however, we are pleased that we shifted Nokia Group to operating profitability on a non-IFRS basis.
In Q3, we continued to manage through a tough transitional quarter for our smart devices business as we shared the exciting innovation ahead with our new line of Lumia products.
In our mobile phones business, the positive consumer response to our new Asha full touch smartphones translated into strong sales. And in Q3, our mobile phones business delivered a solid quarter with sequential sales growth and improved contribution margin.
In Location & Commerce, we made progress establishing our platform offering with customers like Amazon. This is in line with our plan to expand our location offering to more customers.
And, Nokia Siemens Networks had a remarkable quarter in which we achieved record profitability on a non-IFRS basis and the Nokia Siemens Networks cash balance increased for the fourth quarter in a row.
While we continue to focus on transitioning Nokia, we are determined to carefully manage our financial resources, improve our competitiveness, return our Devices & Services business to positive operating cash flow as quickly as possible, and ultimately provide more value to our shareholders.
Nokia said it expects the fourth quarter to be “challenging”, despite being able to start selling WP8-based Lumias in Q4 — “with a lower-than-normal benefit from seasonality in volumes, primarily due to product transitions and our ramp up plan for our new devices”.
It said it expects its non-IFRS Devices & Services operating margin in Q4 to be approximately negative 6 percent, plus or minus four percentage points.
Commenting on the results, IHS Screen Digest analyst Ian Fogg noted that the WP8 launch timetable will continue to cause Nokia pain in Q4.
“Given the November Windows Phone 8 availability, Nokia’s smartphone results will not see much uplift in 2012. Q4 results will be v tough,” he tweeted.
Fogg also noted how the results highlight Nokia’s failure to drive Windows Phone into the North American market — with just 300,000 handsets shipped in Q3.
While Nokia’s -64 percent year-on-year decline in China — attributed by Nokia to its move away from Symbian — is also equally down to “lack of take up of Windows Phone Lumia devices”, said Fogg.
Wednesday, October 17, 2012
Apple acquired Color Labs? Why?
Color Labs, the photo-and-video-sharing social network that received much criticism over its pre-launch $41 million funding round, is about to be acquired by Apple.
We’ve heard through trusted sources that the startup was nabbed for a price that is in the ‘high double digits’, as in millions, and that the deal is ‘done’, though papers have yet to be signed.
From what we know, founder Bill Nguyen has been away from the office for three months, after a period of intense strain between him and the board.
Some of that has come out in stories so far. But what you may not know is that Nguyen actually designed the first user interface for the Color app. And, even before his relationship with the board soured, he was looking for a way to sell the company. For that, he turned to a previous relationship he had with Apple’s Senior Vice President Internet Software and Services, Eddy Cue.
Nguyen started building prototype apps to show to Cue and to other potential suitors, using the resources of the Color team.
Those apps were then abandoned after he showed them off. An entirely new version of the Color broadcasting app was built and never released. Apparently, the technique worked as the deal is said to net everyone at Color, including investors, a return on the initial funding.
Yes, we know, it seems crazy. But this wouldn’t be Apple’s first time buying one of Nguyen’s startups. They snagged Lala for $80 million in December, 2009.
As to why they’d want Color Labs? We would look to Color’s patents, which may include one for a file format that they were working on to record HD video. Color said that it had six patents pending at the time of its funding, including its ‘elastic’ social graph and patents related to GPS location and battery saving. Or its software engineering team could be the target, if Apple was impressed by their work.
If true, and our sources are very well placed, the acquisition helps end a tumultuous period of Color’s existence. From its launch, Color has undergone some different transformations. First, as an application some would consider to be innovative where the premise was that phones would group photos taken with nearby devices through the app, and now its most recent incarnation where it is focused on sharing videos on Facebook (and recently signed a deal with Verizon).
Many became skeptical over Color’s introduction to the scene when it was announced that investors like Bain Capital Ventures, Silicon Valley Bank, and Sequoia Capital had poured in millions of dollars to this unproven company. It was started by serial entrepreneurs Nguyen and Peter Pham, but quickly unraveled over the next couple of years. Pham left the startup in June 2011 over unknown reasons and went to work at Los Angeles incubator Science.
More conflicting news emerged this week as it was reported that the company was going to shut its doors, something that was quickly refuted.
We’ve reached out to Apple and Color for more information and will update this post if we receive it.
We’ve heard through trusted sources that the startup was nabbed for a price that is in the ‘high double digits’, as in millions, and that the deal is ‘done’, though papers have yet to be signed.
From what we know, founder Bill Nguyen has been away from the office for three months, after a period of intense strain between him and the board.
Some of that has come out in stories so far. But what you may not know is that Nguyen actually designed the first user interface for the Color app. And, even before his relationship with the board soured, he was looking for a way to sell the company. For that, he turned to a previous relationship he had with Apple’s Senior Vice President Internet Software and Services, Eddy Cue.
Nguyen started building prototype apps to show to Cue and to other potential suitors, using the resources of the Color team.
Those apps were then abandoned after he showed them off. An entirely new version of the Color broadcasting app was built and never released. Apparently, the technique worked as the deal is said to net everyone at Color, including investors, a return on the initial funding.
Yes, we know, it seems crazy. But this wouldn’t be Apple’s first time buying one of Nguyen’s startups. They snagged Lala for $80 million in December, 2009.
As to why they’d want Color Labs? We would look to Color’s patents, which may include one for a file format that they were working on to record HD video. Color said that it had six patents pending at the time of its funding, including its ‘elastic’ social graph and patents related to GPS location and battery saving. Or its software engineering team could be the target, if Apple was impressed by their work.
If true, and our sources are very well placed, the acquisition helps end a tumultuous period of Color’s existence. From its launch, Color has undergone some different transformations. First, as an application some would consider to be innovative where the premise was that phones would group photos taken with nearby devices through the app, and now its most recent incarnation where it is focused on sharing videos on Facebook (and recently signed a deal with Verizon).
Many became skeptical over Color’s introduction to the scene when it was announced that investors like Bain Capital Ventures, Silicon Valley Bank, and Sequoia Capital had poured in millions of dollars to this unproven company. It was started by serial entrepreneurs Nguyen and Peter Pham, but quickly unraveled over the next couple of years. Pham left the startup in June 2011 over unknown reasons and went to work at Los Angeles incubator Science.
More conflicting news emerged this week as it was reported that the company was going to shut its doors, something that was quickly refuted.
We’ve reached out to Apple and Color for more information and will update this post if we receive it.
Socware
“Malware on Facebook seems to be hosted and enabled by Facebook itself,” Michalis Faloutsos, a professor of computer science and engineering, said in a statement “It’s a classic parasitic kind of behavior. It is fascinating and sad at the same time.”
All about screen protectors and how to put one on, properly.
How to choose and apply a screen protector, bubble-free
October 17, 2012 | Sharon Vaknin
Find out how to choose the right screen protector, and the key to a bubble-free application.
Through rigorous torture testing, we've learned that not all phones are equipped to stand up against trials of everyday life. OK, so, the Nokia Lumia 900 can take a hammering (literally), but even Gorilla Glass-donning phones are prone to unsavory hairline scratches.
For many people, these scratches are a-OK, but if you plan to sell or trade in your phone in the future, keeping it in tip-top shape is key to getting a good deal.
But screen protectors serve purposes beyond scratch-control -- some act as privacy screens, while other attempt to reduce glare. From buying to applying, follow this guide to getting the most out of your screen protector.
Buying the right screen protector
There are essentially three types of screen protectors, each with their own benefits and quirks. Choosing the right protector is entirely dependent on your needs versus how much you're willing to sacrifice. Let's compare:
Clear. This is the most practical and traditional option. Here, the only purpose of the screen protector is to take the beating of day-to-day life. When shopping, you'll notice that some products include multiple protectors, while others include just one.
If you purchase a pack of two or three protectors, you'll get thin protectors that (when applied properly) are hardly noticeable. They protect your phone against scratches just like other protectors, but will wear over time -- you'll eventually replace your scuffed protector with another one in the pack.
Solo screen protectors are usually a little thicker, and their heavy-duty builds will stand up to scratches for an extended period of time. Some of these products can even be removed and re-applied, should bubbles form.
GreatWhiteGear
Matte. These screen protectors offer the promise of reducing glare while also protecting your device from scratches. Like the clear ones, these protectors also come in packs of one or three, depending on the build.
However, there is one drawback to using an anti-glare protector: distortion. The material used in these matte protectors often produce a rainbow effect and/or a look that can be compared to pixelation. That being said, those who value graphics will have to decide between glare and distortion.
Privacy. Often applied to computers, privacy screen protectors limit the viewing angle of your device, ensuring that only you can view the active screen. These protectors also shield your screen from scratches, but like the matte screens, distortion is apparent.
Privacy screens will make your display appear hazy and video sharing difficult. Forget about gathering friends around your phone for a funny YouTube video -- you'll be the only one laughing.
Applying the screen protector (bubble-free)
There are many methods for applying screen protectors, from the outlandish steam room method to the classic credit-card-and-patience method.
Though many swear by their water or steam-based methods, I recommend against it. Unless the product guide prescribes using such procedures, it's best to keep your new screen protector away from liquids, as minerals in tap water will leave residue between the screen protector and the phone, and the adhesive will deteriorate.
The key to applying a screen protector sans bubbles is patience.
It's also imperative that you apply the protector immediately after purchasing your device,
as even hairline scratches will produce unavoidable bubbles.
The video above shows the step-by-step process, but here's how it's done:
You'll need:
Credit card, club card, gift card, etc.
Microfiber cloth
Screen-cleaning solution (like this homemade one)
Clear tape
Set up your workstation. If you have a clean, non-slip mat, lay it down on your surface to prevent your phone from moving around while you apply the protector.
Finally, clean your hands with soap and water to remove any lotion or dirt.
Using an LCD cleaner and microfiber cloth, clean your screen, removing every last speck of dust. Avoid touching the screen.
Remove the backing from the screen protector, and hold it along the edges.
You may start from the top or bottom of your device, but a good rule of thumb is to start with the end that will require the most precise alignment. (For example, on the iPhone, it would be the home button.) Once you've aligned the protector, adhere it to the screen, following with the credit card to push out any bubbles.
If there are any bubbles apparent, there are two possibilities: your screen is already scratched, or there is a fleck of dust stuck to the protector. If that's the case, use one piece of clear tape to lift the screen protector, and another to remove the dust from the adhesive side. Then, reapply the protector using the method in step 3.
Sharon Vaknin
October 17, 2012 | Sharon Vaknin
Find out how to choose the right screen protector, and the key to a bubble-free application.
Through rigorous torture testing, we've learned that not all phones are equipped to stand up against trials of everyday life. OK, so, the Nokia Lumia 900 can take a hammering (literally), but even Gorilla Glass-donning phones are prone to unsavory hairline scratches.
For many people, these scratches are a-OK, but if you plan to sell or trade in your phone in the future, keeping it in tip-top shape is key to getting a good deal.
But screen protectors serve purposes beyond scratch-control -- some act as privacy screens, while other attempt to reduce glare. From buying to applying, follow this guide to getting the most out of your screen protector.
Buying the right screen protector
There are essentially three types of screen protectors, each with their own benefits and quirks. Choosing the right protector is entirely dependent on your needs versus how much you're willing to sacrifice. Let's compare:
Clear. This is the most practical and traditional option. Here, the only purpose of the screen protector is to take the beating of day-to-day life. When shopping, you'll notice that some products include multiple protectors, while others include just one.
If you purchase a pack of two or three protectors, you'll get thin protectors that (when applied properly) are hardly noticeable. They protect your phone against scratches just like other protectors, but will wear over time -- you'll eventually replace your scuffed protector with another one in the pack.
Solo screen protectors are usually a little thicker, and their heavy-duty builds will stand up to scratches for an extended period of time. Some of these products can even be removed and re-applied, should bubbles form.
GreatWhiteGear
Matte. These screen protectors offer the promise of reducing glare while also protecting your device from scratches. Like the clear ones, these protectors also come in packs of one or three, depending on the build.
However, there is one drawback to using an anti-glare protector: distortion. The material used in these matte protectors often produce a rainbow effect and/or a look that can be compared to pixelation. That being said, those who value graphics will have to decide between glare and distortion.
Privacy. Often applied to computers, privacy screen protectors limit the viewing angle of your device, ensuring that only you can view the active screen. These protectors also shield your screen from scratches, but like the matte screens, distortion is apparent.
Privacy screens will make your display appear hazy and video sharing difficult. Forget about gathering friends around your phone for a funny YouTube video -- you'll be the only one laughing.
Applying the screen protector (bubble-free)
There are many methods for applying screen protectors, from the outlandish steam room method to the classic credit-card-and-patience method.
Though many swear by their water or steam-based methods, I recommend against it. Unless the product guide prescribes using such procedures, it's best to keep your new screen protector away from liquids, as minerals in tap water will leave residue between the screen protector and the phone, and the adhesive will deteriorate.
The key to applying a screen protector sans bubbles is patience.
It's also imperative that you apply the protector immediately after purchasing your device,
as even hairline scratches will produce unavoidable bubbles.
The video above shows the step-by-step process, but here's how it's done:
You'll need:
Credit card, club card, gift card, etc.
Microfiber cloth
Screen-cleaning solution (like this homemade one)
Clear tape
Set up your workstation. If you have a clean, non-slip mat, lay it down on your surface to prevent your phone from moving around while you apply the protector.
Finally, clean your hands with soap and water to remove any lotion or dirt.
Using an LCD cleaner and microfiber cloth, clean your screen, removing every last speck of dust. Avoid touching the screen.
Remove the backing from the screen protector, and hold it along the edges.
You may start from the top or bottom of your device, but a good rule of thumb is to start with the end that will require the most precise alignment. (For example, on the iPhone, it would be the home button.) Once you've aligned the protector, adhere it to the screen, following with the credit card to push out any bubbles.
If there are any bubbles apparent, there are two possibilities: your screen is already scratched, or there is a fleck of dust stuck to the protector. If that's the case, use one piece of clear tape to lift the screen protector, and another to remove the dust from the adhesive side. Then, reapply the protector using the method in step 3.
Sharon Vaknin
iPhone 5 already passing other Os's despite short time on market.
iPhone dominates smartphone Web traffic with 46% share, report says
By Mikey Campbell
Apple's iPhone lineup accounts for nearly half of all internet traffic generated by smartphones in the U.S. and Canada, beating out the market share of next-closest competitor Samsung by over 30 percent, according to research provided by ad network Chitika.
Source: Chitika
In an update to its report last week, Chitika Insights found that Apple's iPhone accounted for 46 percent of North American smartphone based internet traffic, with the new iPhone 5's 3 percent share representing more than that of BlackBerry and Windows Phone combined.
On Friday, the ad network's research arm released data pitting Web traffic generated by the iPhone 5 against that of Samsung's Galaxy S III, finding that Apple's newest handset passed the Korean company's flagship device after being available for only three weeks.
Wednesday's update digs deeper into Chitika's ad impression data to put the iPhone and Galaxy S III numbers in context, breaking down Web use by device manufacturer.
As mentioned, iPhone 5 accounts for 3 percent of all smartphone Web traffic, compared to the 2 percent seen from the Galaxy S III. Apple's other iPhone models, like last year's iPhone 4S and legacy handsets, took 43 percent of traffic, followed by "other smartphone" makers including RIM and Nokia. Samsung claimed second place with a 15 percent share, excluding the Galaxy S III.
Going further, Chitika's Internet Access Platform Tracker shows that iOS accounts for 48.67 percent of all mobile traffic in the U.S. and Canada, while Android trails with a 48.27 percent share despite owning 52.2 percent of the smartphone market.
By Mikey Campbell
Apple's iPhone lineup accounts for nearly half of all internet traffic generated by smartphones in the U.S. and Canada, beating out the market share of next-closest competitor Samsung by over 30 percent, according to research provided by ad network Chitika.
Source: Chitika
In an update to its report last week, Chitika Insights found that Apple's iPhone accounted for 46 percent of North American smartphone based internet traffic, with the new iPhone 5's 3 percent share representing more than that of BlackBerry and Windows Phone combined.
On Friday, the ad network's research arm released data pitting Web traffic generated by the iPhone 5 against that of Samsung's Galaxy S III, finding that Apple's newest handset passed the Korean company's flagship device after being available for only three weeks.
Wednesday's update digs deeper into Chitika's ad impression data to put the iPhone and Galaxy S III numbers in context, breaking down Web use by device manufacturer.
As mentioned, iPhone 5 accounts for 3 percent of all smartphone Web traffic, compared to the 2 percent seen from the Galaxy S III. Apple's other iPhone models, like last year's iPhone 4S and legacy handsets, took 43 percent of traffic, followed by "other smartphone" makers including RIM and Nokia. Samsung claimed second place with a 15 percent share, excluding the Galaxy S III.
Going further, Chitika's Internet Access Platform Tracker shows that iOS accounts for 48.67 percent of all mobile traffic in the U.S. and Canada, while Android trails with a 48.27 percent share despite owning 52.2 percent of the smartphone market.
Spartan or micro? Which would you prefer
Me thinks it depends on where you live. Big city center equals micro for a new home investor. Is it practical?
Tiny homes pose a dilemma: How can you make a pocket-size space comfortable and stylish?
The issue has special relevance in San Francisco right now, as the Board of Supervisors gears up for a November 2012 vote on a proposal to allow the construction of microunits as small as 220 square feet.
Small-space living can be an economical choice, but it’s also a lifestyle choice, says Felice Cohen, who has lived in a 90-square-foot apartment in Manhattan for almost five years. “If you adjust your thinking on what is ‘enough,’ you’ll find that you’ll enjoy having the city as your backyard,” she says.
Here, professionals share strategies on how you can live a full life in the tiniest of spaces.
More: How Downsizing Can Make You Happier at Home
Look for Opportunities to Customize
JPDA Creative Director Darrick Borowski applauds density and supports living on a smaller footprint. “I don’t think the microunits necessarily have to equate to a reduction of living standards,” he says. “It can certainly lead to that, but it doesn’t have to.
Although the skeptic in me is concerned how these units will benefit landowners and people with money, another part of me looks at this as an opportunity to create small homes that are bespoke and reflect the way people are living in cities like San Francisco.”
Borowski points to Michael Pozner’s studio, here, as a great example of a space with hardworking multiuse and disappearing furnishings. “His desk space determined so much of the design around it and really reflected the client’s needs,” he says. “He worked there, had meetings there, but its professional function could also disappear, and the space could turn into an entertainment center, a bar for food and drinks.”
These graphics illustrate how Borowski might custom design a 220-square-foot microunit for a client. “We distill our clients’ basic functions — the eat, sleep, cook, entertaining graph — into a clear priority set and turn the priorities into space requirements — the second/middle graph,” he says. “The third graph investigates the overlaps and inevitably informs the design.”
Borowski thinks that what’s not shown on the plan is equally important: public or communal space.
“The microunits should include a public or communal space allotment,” he says. “For example, they could be in buildings with an interior courtyard or a garden. [The city of San Francisco] can make this work and enable people to really wrap their heads around living in 220 square feet by building units within a three- to five-minute walk to a park.”
Felice Cohen, who has since moved from her 90-square-foot unit (this photo) into a 500-square-foot apartment just two blocks away from her old home, thinks that microunits and tiny homes in general enable people like herself to achieve their goals.
“Microunit living can actually contribute to a better quality of life if your quality of life isn’t rooted in what’s inside your apartment, and if you know that you won’t be in the space forever. The city was and still is my backyard: I go to shows and meet friends at restaurants instead of staying at home watching TV on the couch,” she says.
Cohen is quick to point out that there isn’t anything wrong with staying home and watching TV, but that microunit living forced her to “find a reason to get up and go,” she says.
Tiny homes pose a dilemma: How can you make a pocket-size space comfortable and stylish?
The issue has special relevance in San Francisco right now, as the Board of Supervisors gears up for a November 2012 vote on a proposal to allow the construction of microunits as small as 220 square feet.
Small-space living can be an economical choice, but it’s also a lifestyle choice, says Felice Cohen, who has lived in a 90-square-foot apartment in Manhattan for almost five years. “If you adjust your thinking on what is ‘enough,’ you’ll find that you’ll enjoy having the city as your backyard,” she says.
Here, professionals share strategies on how you can live a full life in the tiniest of spaces.
More: How Downsizing Can Make You Happier at Home
Look for Opportunities to Customize
JPDA Creative Director Darrick Borowski applauds density and supports living on a smaller footprint. “I don’t think the microunits necessarily have to equate to a reduction of living standards,” he says. “It can certainly lead to that, but it doesn’t have to.
Although the skeptic in me is concerned how these units will benefit landowners and people with money, another part of me looks at this as an opportunity to create small homes that are bespoke and reflect the way people are living in cities like San Francisco.”
Borowski points to Michael Pozner’s studio, here, as a great example of a space with hardworking multiuse and disappearing furnishings. “His desk space determined so much of the design around it and really reflected the client’s needs,” he says. “He worked there, had meetings there, but its professional function could also disappear, and the space could turn into an entertainment center, a bar for food and drinks.”
These graphics illustrate how Borowski might custom design a 220-square-foot microunit for a client. “We distill our clients’ basic functions — the eat, sleep, cook, entertaining graph — into a clear priority set and turn the priorities into space requirements — the second/middle graph,” he says. “The third graph investigates the overlaps and inevitably informs the design.”
Borowski thinks that what’s not shown on the plan is equally important: public or communal space.
“The microunits should include a public or communal space allotment,” he says. “For example, they could be in buildings with an interior courtyard or a garden. [The city of San Francisco] can make this work and enable people to really wrap their heads around living in 220 square feet by building units within a three- to five-minute walk to a park.”
Felice Cohen, who has since moved from her 90-square-foot unit (this photo) into a 500-square-foot apartment just two blocks away from her old home, thinks that microunits and tiny homes in general enable people like herself to achieve their goals.
“Microunit living can actually contribute to a better quality of life if your quality of life isn’t rooted in what’s inside your apartment, and if you know that you won’t be in the space forever. The city was and still is my backyard: I go to shows and meet friends at restaurants instead of staying at home watching TV on the couch,” she says.
Cohen is quick to point out that there isn’t anything wrong with staying home and watching TV, but that microunit living forced her to “find a reason to get up and go,” she says.
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